In recruitment, it’s easy to get caught up in checklists—skills, experience, certifications. But what if the most important piece is something harder to quantify? Something human?
In our recent post, we celebrated the successful placement of an HR Generalist who lacked Canadian experience but won the role through her preparation, drive, and personal journey. That experience reminded us of a powerful lesson: behind every application is a story worth telling.
A Story That Changed the Outcome
When my colleague Brenda Cullum-Shergold reached out to 82 potential candidates for the HR Generalist opening, three finalists rose to the top. One candidate, however, didn’t fit the typical mold. She didn’t have local experience, but she was actively working with a mentor, upgrading her education, and determined to build her career in Canada.
What made the difference? We didn’t just send her resume. We shared her story.
By explaining her drive, her commitment, and her readiness to contribute, we helped our client see what made her a strong choice. And when they brought her in for an interview, she proved it.
Why Storytelling Works
Recruitment is about connection.
When we tell a candidate’s story:
- We build trust between candidates and clients.
- We highlight potential that might otherwise be missed.
- We provide context for career changes, gaps, or non-traditional paths.
- We bring a human element that paper resumes can’t capture.
Telling the story isn’t about adding fluff—it’s about sharing what really matters.
What This Means for Employers
When employers trust us to go beyond the surface, they often find candidates who surprise them in the best way. In this case, our client listened to our advice and met someone who didn’t check every box—but who brought energy, adaptability, and a fresh perspective.
That’s the kind of success that sticks.
What This Means for Candidates
Your story matters. Whether you’re returning to work, moving to a new country, or switching careers, your journey has value. Work with people who will help you tell it.
Key Takeaways
- Recruitment is personal: Stories reveal what resumes can’t.
- Context helps clients hire smarter.
- Candidates should own their path: The right recruiter will help share it.
- Great hiring happens when people are seen: Storytelling helps make that happen.
Let’s Keep the Conversation Going
We believe recruitment should be about more than ticking boxes.
If you’re hiring—or job hunting—and believe that too, let’s connect.
Sometimes, all it takes is someone willing to share your story.